HABIT, a new locally-owned and operated clothing boutique, officially opened on Friday, May 1. The store is located at 3400 S. Bryant Ave., Suite 140, and offers modern fashion choices for men, women and teens.

Owner Jamicia Wylie has been dressing the fashion savvy community for more than 25 years. For Wylie, HABIT is the accumulation of life experiences and customer intimacy combined into a vision of what a personalized shopping experience can be.

“Our objective is simple: provide a unique blend of carefully curated affordable merchandise with an emphasis on personal styling to make sure customers look and feel their best,” said Wylie. “We buy a limited number of styles, so you can ensure your look stays yours.”

Supplementing the traditional brick and mortar storefront is an online presence at, offering the same products and the same excellent customer service that can be found in store.

For more information, visit

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